The Challenge

BombBomb is a video messaging platform that helps people connect through asynchronous video. It was initially built for individuals and small teams, but as larger organizations signed on, they encountered real friction.

Enterprise teams needed better ways to collaborate, scale outreach, and ensure content stayed on-brand. The existing tools and workflows just weren’t built for that kind of scale. We had to rethink the product without losing what made BombBomb personal and straightforward.

Listening First

We started with research. I spoke with sales managers, customer success teams, and IT admins from our largest clients. They weren’t quiet about what was broken. Campaign workflows felt clunky. Admins couldn’t manage team activity at scale. And creators lacked control over branding and messaging.

This feedback drove everything we did. We built for the people already using the product, not just what we thought would work.

Smart Fixes

One example: our original video assignment flow assumed a single user recording and sending a video. That doesn’t work in a 200-person sales org. We reimagined it as a flexible system that allowed administrators to assign video sequences, monitor progress, and approve content before it was published.

We also cut several ideas that sounded flashy but didn’t solve real problems. One early direction included video trimming, overlays, and filters. During testing, users sought a clean and efficient workflow. We stripped it down, improved the core tools, and saw a boost in satisfaction scores across the board.

Building Trust

There were tough calls. Midway through, we realized our original personas weren’t accurate enough. I brought that to the team, and we paused to realign. It wasn’t easy, but it earned our trust and helped us course-correct before the damage was irreversible.

I also pushed back when the team wanted to release a feature before we had a proper approval flow in place. It would have saved time, but it would’ve created more mess later. We held the line and released it correctly, and it became one of the most widely used enterprise tools in the product.

Simple Wins

I don’t think great UX has to be complicated. In one case, we added a quick-access panel that allowed users to view their top-performing videos with just one click. No big announcement, just a minor feature that solved a real pain point. Usage of those videos increased, and marketing teams began using them in training.

Results

• 2x increase in team adoption across our top five enterprise clients

• 38% improvement in time-to-send for video campaigns

• 22% more videos approved and sent through team-managed workflows

• Zero increase in support tickets post-launch

What I Learned

Enterprise users want control without complexity. Small things, like a clearer approval queue or reusable video templates, went a long way. But more importantly, I learned to step back and listen harder. What people say they want isn’t always what they need, and it’s my job to dig deeper.

Looking Ahead

This redesign laid the foundation for BombBomb’s future as an enterprise. If we had tried to bolt on enterprise tools without rebuilding the user experience, we would have failed. Instead, we listened, simplified, and delivered something that scaled without forgetting where we started.